Thanks to the clarity of their images, the brightness of their color and their sharp contrast, LED advertising displays are the perfect medium to grab the attention of even the most distracted passer-by. They stand out in night-time or low-light situations, and are clearly visible even in direct sunlight, without suffering from the effects of inclement weather and offering the ability to display moving text and images.
This is what makes LED displays so versatile for business signage – the ideal way for shops to display their opening and closing times, promotions and particular initiatives – as well as being perfect for shopping centers and store window displays to show off goods for sale or current promotions.
The fashion and beauty field, in which shapes and colors are a crucial element of communication, is well placed to fully exploit the characteristics of LED screens thanks to the bright, captivating colour rendering of their images. It is not uncommon to see maxi-screens on the walls of subway stations or bus stops displaying the latest fashion trends and beauty products.
The food service sector can also benefit from the advantages of screens with LED technology: everything from the simplest sandwiches to the most sophisticated dishes can be displayed so realistically that it will make potential diners’ mouths water in anticipation! The high resolution of the images lends substance to the dishes, showing off the details of a hot meal or stimulating the desire for refreshment with a cold drink on a hot summer’s day.
Even when advertising a service rather than a product, for instance with cinemas and discos, LED screens offer precious support in publicizing the presence of a specific activity, such as a new movie release or a show by a famous DJ. The dynamic nature of the display lighting allows the rhythm and soundtrack of an action film to be recreated at a visual level.
What’s more, moving images allow visibility to be given to a cultural event, the score of a sports match, the start of a training course, the possibility to subscribe to a TV subscription, or the opening of a new gym in the city.
In short, the advantages that a business can obtain by investing in an LED screen are boundless, and undoubtedly represent a way to benefit from an economic return on an overall investment which is moderate when considered in the medium-long term.
Post time: Sep-26-2021
